NOVEDGE: Tell us a little bit about yourself and what you do.
Moshe Shemesh: My name is Moshe Shemesh and I'm an Architect based in Israel. My passion for the 3D Art field led me to become a V-Ray licensed instructor and, subsequently, a Chaos Group's partner and the head of the V-Ray training center in Israel.
NOVEDGE: How was the journey to get where you are today?
Moshe Shemesh: The way I came to build my knowledge was through a huge amount of renders and an equal amount of trial and error. I began by helping out my fellow students while I was studying Architecture until I transitioned to a full-fledged training center, with complimentary literature for SketchUp, V-Ray, 3ds Max, Photoshop, Illustrator and others.
NOVEDGE: You just published a fantastic e-book featuring V-Ray for SketchUp users. What's inside the book?
Moshe Shemesh: Inside the book, there's pretty much all there is to know to perform amazing renderings. My approach is both artistic and technical. There's is a decent amount of constructive knowledge base, about 420 pages, mostly consisting of real-life situations.
NOVEDGE: Who should get your book and why?
Moshe Shemesh: The eBook is well suited for SketchUp users, including those who have basic SketchUp skills.
NOVEDGE: Does your book require a certain level of V-Ray knowledge?
Moshe Shemesh: No, it does not. The book starts from scratch. As I said, all you need are some basic SketchUp skills and you're good to go.
NOVEGDE: What is the thing that attracted you to V-Ray originally?
Moshe Shemesh:Back then it was the only common render engine out there. In 2008-9 we had to make tons of post-production in order for our rendering to achieve a high level, but today's V-Ray is capable of so much more. That also minimizes our efforts needed in a 3rd party post-processing software. V-Ray delivers such high-quality content.
NOVEDGE: What is the main difference between V-Ray and other rendering solutions?
Moshe Shemesh: That's a good question. First of all, V-Ray delivers. It's a real ray-tracing unbiased rendering solution and, when set properly, it really makes projects come to life.
NOVEDGE: What other CAD solutions do you use beside Sketchup?
Moshe Shemesh: I use SketchUp for modeling, V-Rayfor rendering and Photoshop for post-production and composition. I also use Illustrator to complement some of the final designs. I use ProgeCAD, which is the substitute of AutoCAD, for drafting, and I use Revit for 3d BIM modeling.
NOVEDGE: What is the best advice you have ever received in your profession?
Moshe Shemesh: A good rendering is a tool that works three ways: It best describes the core idea of our Architectural Design, it best communicates the idea to our customers and others, and it is the best investment for marketing one's designs. This can easily lead to growing the customer base.
NOVEDGE: What good advice you would like to share with aspiring 3D rendering artists?
Moshe Shemesh: Take the time to learn. The majority of junior artists jump into the deep water skipping loads of steps along the way. We can look at this process as a tree. It needs to grow straight to get as high as possible. If we skip steps, our tree grows with a bit of an angle and thus does not reach its maximum height.
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