The Edge: Carlo Maura, Italian 3D Design

April 09, 2014 5 min read

3Dedintorni - andora_2

Novedge: Tell us a bit about who you are and what you do

Carlo Maura: My name is Carlo Maura and I have been passionate about 3D graphics since I was a teenager, particularly those related to design and architecture.
In 2005, after a few years of working as a CAD designer in engineering and architecture studios, I founded 3Dedintorni a studio focused on 3D and CG images for architecture,design, advertising and still life that is based in Torino, Italy.

Carlo Maura -3Dedintorni

At the beginning, because of my experience as CAD designer, most of my 3D work was architectural, but now we also work in the advertising field, especially creating still images of products for promotional material and preview. We also provide 3D graphics services to advertising agencies that want to improve their presentations.
Also, we model and 3D print (using stereolithography) any type of scale model for architecture and design. And in recent months we have been working on the creation of 3D content of augmented reality for mobile apps.
Because of the variety of work carried out, we have our own renderfarm that reduces the time of rendering and enables us to manage a large number of assignments.

3Dedintorni - la venaria reale

Novedge: What is or has been the biggest influence on your work?

Carlo Maura: When I start new work I try to find something, especially images, that inspires me even if it ins't related to the object of my work. I look for something that I think is close to my client's desires.
Then,on a more practical level, when I work on still life or interior design images, I optimize the modeling according to the time available and the shots I consider indispensable for creating eye-catching images. For the lighting of the scene I try to set the whole process in order to have the ability to make any changes quickly in post production. For this reason, I make different renders with different lighting that I can mix in Photoshop in order to have more control over the final image.If I have to deal with the modeling and rendering of buildings I try to use as much as possible parametric objects, symmetries, extrusions and instances of repeatable elements to be able to update the model easily if necessary.
Most of the textures that I use for the materials are realized from photos I shot specifically for that project.

3Dedintorni - argan_color

Novedge: How do you collaborate with clients during the creative process?

Carlo Maura:I try to establish a relationship of trust, which I think is essential to carry out a job like mine, which has a very subjective component. Obviously I follow the client's brief and I combine it with my vision of the project.
Over the years I have developed a different sensitivity for each discipline, because architecture and design have different evaluation criteria from advertising. One important thing that a 3D graphic designer sometimes tends to forget is that the client does not evaluate images from a technical point of view but only from a communicative one.

3Dedintorni - test bed

Novedge: What is a recent project that you worked on?

Carlo Maura: Here's the project of a renovated house in Switzerland . Casa Emilio is a free standing house located in the hills above Ascona overlooking Lake Maggiore.
The client asked us for some images of the living room area to be used for the sale. We were free to choose the look of the room so we tried to create a neutral setting and we chose stronger colors for the accessories. All the furniture was made by Italian companies. The scene was modeled
in Cinema4D, rendered with V-Ray for C4D, and post-produced in Photoshop.

3Dedintorni - casa_emilio_1

3Dedintorni - casa_emilio_2

In the project below we had to create photorealistic images for a bag made of waterproof cardboard, called madaibag, design by Francesco Aceto.
The intention was to create a young, alternative, highly distinctive and unconventional image, such as the decision to bring an accessory out of the ordinary.

3Dedintorni - madaibag_2

The modeling took a long time because we wanted to make the product 100% realistic and easily upgradeable with different graphics, avoiding problems of distortion with the textures. So I decided to take pictures in an industrial location and I recreated the same lighting using an HDR map created ad hoc to contextualize the bags.


Novedge: What does your workflow look like? What software do you use?

Carlo Maura: I've always used Cinema 4D for modeling and rendering because it's a very intuitive software in which the functions are clear and easy to find and use. The implementation of the sculpting functions that are indispensable for the creation of accurate 3D models is very interesting
I use V-Ray for C4D as a rendering engine. Although very complex and with many parameters, V-Ray is intuitive and it was the first software to add to Cinema 4D the possibility of using a physical camera that has the same choice of settings of a real camera.
Also, with V-Ray flickerings and artifacts are easily avoidable in the development of animations using different combinations during the prepass phase.
Recently I've been using HDR Light Studio, the ideal software to create still life images because it allows the creation of a HDR map you can use for the lighting of a scene, speeding up the creation of a virtual photo shoot in real time.
And Marvelous Designer is definitely great news for 3D modeling: it has a very powerful simulation engine that allows you to simulate the behavior of a tissue in a realistic way giving you the opportunity to implement the subdivision of the meshes in order to speed up the tissue setup.
Finally, I use Rhinoceros 3D when I work on 3D models used for prototyping and I use Photoshop for the textures.

3Dedintorni - andora_3

Novedge: What is Models4D?

Carlo Maura: Models4D is the first and only collection dedicated exclusively to Cinema 4D and V-Ray for C4D users. Models and materials are realistic and ready to be used in scenes. Objects use HyperNURBS, symmetries, instances, and, where possible, are not exploded. All the objects are also arranged in hierarchies.
I decided to create Model4D because there are plenty of network resources for users of other software such as 3ds Max, but only a few for Cinema4D users and usually those are the result of exports of models created in other software.

3Dedintorni - set_4_sedie0000

Novedge: What innovations do you find most exciting in your field?

Carlo Maura:The most useful innovation for my work is HDR Light Studio that, I think, has completely revolutionized the approach to the creation of a virtual photo shoot reversing the creative process. Before, you had to manually position the light in 3D space to illuminate an object
and only after many render tests you would get the desired result.
Now, with a simple click on the object you choose the point of mirroring and in real time you have a render preview and the lights correctly positioned in the 3D space. This allows you to create very complex sets with a total control. Also you have access to a rich library of studio lights.
Another interesting innovation is the GPU rendering that allows you to use the graphics card to render with a significant increase in speed. Personally I don't use it because I have access to our internal renderfarm that allows me to continue to work on my Mac while 10 servers calculate the renders!

Intrigued? See more of Carlo's work on 3Dedintorni, Models4D and on Facebook.

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