RTL at IBC2026 | NFL Super Bowl Campaign Workflows with Cinema 4D & Redshift

September 09, 2026 1 min read

Autodesk Fusion 360

Video From YouTube: Maxon




At IBC2026, discover how RTL crafted promotional spots for the 2026 NFL Super Bowl using Cinema 4D and Redshift. Motion designers Niklas Weidmann and Hamish Hutchison guide viewers through the complete workflow, from previsualization to production and post-production. The session highlights practical techniques, creative decisions, and efficient collaboration that brought the campaign to life. Learn how powerful 3D tools supported the development of dynamic visuals and polished broadcast content. This behind-the-scenes presentation offers valuable insight for motion designers, broadcasters, and anyone interested in modern animation pipelines and high-end sports promotion.

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