Lamborghini Uses PTC to Power Digital Transformation

August 11, 2026 1 min read

Autodesk Fusion 360

Video From YouTube: PTC




This informative video showcases how Lamborghini is leveraging PTC solutions to enhance its product development and manufacturing processes. Known for its iconic design and high-performance vehicles, Lamborghini faces the challenge of managing product complexity and ensuring quality while maintaining speed and compliance. Viewers will gain insights into the integration of PTC tools such as Codebeamer, Windchill, ThingWorx, and Kepware, which streamline requirements, design, testing, and validation. This transformation not only elevates performance but also allows for greater customization and an unforgettable driving experience, underscoring Lamborghini's commitment to innovation in the automotive industry.

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