Interview with Lorenzo Puleo, CEO and Founder of Kinemac

July 01, 2009 4 min read

Lorenzo Puleo is one of the many creative people who fell in love with Mac. However Lorenzo didn’t stop at the user level as most Mac fans do, he went on to conceive a new product and created a company around it. That company shares the name of its main product and is called Kinemac (website).
is an easy to use real time animation software for the Mac platform. It combines the ease-of-use typical of so many Mac applications with the power of a professional tool. Novedge is a proud reseller of Kinemac since 2008. I asked Lorenzo to share with us his story and vision. Here is the interview.

Lorenzo can you tell us a bit about yourself and your company?

my greatest dream: creating a 3D animation for the Mac users

I am originally architect migrated to the informatics in 1996. Kinemac is a company I have founded to realize my greatest dream: creating a 3D animation software for the Mac users community. And looking at the results, we succeeded.

The Mac platform is the favorite of creative people. Can you help us understand why?

Mac is not just a computer, it’s a lifestyle

Mac is not just a computer, it’s a lifestyle, a philosophy which perfectly joins math and art. Left brain and right brain think differently. Mac, introducing an intuitive approach to the schematic (but powerful) world of the math, merges them together. That, I suppose, is the secret of the success of the Mac platform in the creative area.

Video and animation are now mainstream on the Internet, an area inundated with amateurs. How much room is there for serious professionals?

to be a pro you need to study more than just being creative

I wouldn’t mix holy and profane. There is an amateurs’ world which could easily find a land on the internet. There is a professional world which daily needs professional tools and skilled artists. I think they speak different languages. I recall these lyrics from the US3 group: “Different rhythm, different people”. I think that professional works like this one from the Tronic Studio can never be put together with amateurs’ works. To be professional you need to study more than being just creative. Furthermore you need powerful tools too. Amateurs could be successful, make a lot of money and get famous too, but this doesn’t mean they are pro. Surely there are exceptions.

Who is your typical user of Kinemac? How does he or she use the program?

Kinemac is in between the consumer and the professional world

We gather users from the pro-sumer world. This means that Kinemac is in between the consumer and the professional world. While offering professional results it can be easily learnt and used by professional and non professional users. We have different profiles of users, we have beginners, single video-artists, small post-production companies, schools and universities, research labs and big companies as international TVs and post-production companies. We have conquered many big names in these last areas, but as you know well, we can’t mention any of them.

What is your strategy for raising awareness of your product and the benefits that come from using it?

Kinemac is one of the most popular 3D Real Time Animation software for MacOS X

We have spread the word of Kinemac in many ways, from exhibiting at the MacWorld SF to releasing articles, interviews, and tutorials. Lately we have granted our product in special bundles which have had a great impact on the Mac community. Today we can surely say that Kinemac is one of the most popular 3D Real Time Animation software for Mac OS X. And everybody loves it. As far as the educational world, we have successfully reached a great goal. We apply special discounts to schools and universities and in change, spontaneously, we get a lot of precious feedback which help us to improve our product in an impressive way.

The new generation browsers will implement video as a native type of data, in the the same way as images and text. What could be the impact of such an important change for video and animation producers and consumers?

Surely the demand of tools to produce video will grow largely. We expect to grow as well. And we are ready for the event. But the day the browsers will implement a standard 3D engine is still far. Let’s see what the future will bring.

What is the geographical distribution of your business and how different are the European and American markets?

we have clients all over the world

We mostly sell over the Internet, so we have clients all over the world. This is the way we look at the market: as one nation.
It could be surprising, but the clients have all the same requirements, no matter the country they live. And this sounds promising.

I would like to thank Lorenzo for taking the time to answer my questions. If you have any questions for Lorenzo or for Novedge, please leave a comment below and we will be glad to answer.

Franco Folini

Kinemac Video Tutorials

Kinemac products are available from Novedge

Franco Folini
Franco Folini

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