In the last few years several companies from around the world have entered the market in the development and commercialization of CAD, CAM, and graphic software. Some are from countries that have a long tradition of software production, such as France with Dassault. Others, from countries such as India — with a background in outsourcing software services, are now developing and selling their own products. The list of countries selling software in the US grows every day. From a mere glance at the Novedge catalog, I see companies from France, Russia, Italy, India, China, Spain, Germany, Czech Republic, and Sweden.
Some companies have difficulties approaching the US market from abroad. In many cases they don't have the experience to approach a global market and to interact with as large and mature a market as the US.
Based on my experience with Novedge, I made a list of the top 10 things non-US companies should do to have a better chance to succeed in the US market.
Franco Folini
P.S. This post is based on a short article I posted on the blogof BAIA (Business Association Italy Ameirca) on November 20, 2006.