In this informative video by PTC, viewers are introduced to the evolving landscape of product development where sustainability is now a core component alongside time, cost, and quality. The discussion focuses on integrating green practices throughout the product lifecycle, ensuring that every phase from concept to disposal is environmentally responsible. Challenges such as future compliance regulations and the need for environmental KPIs are also addressed. Discover how to navigate the complexities of sustainable design and learn about the essential tools for reporting and comparing sustainability metrics, even when beginning with limited information. This content is crucial for professionals aiming to innovate with eco-friendly initiatives.