AIF26 - Norton Motorcycles - Virtual Worlds, Real Decisions

August 26, 2026 1 min read

Autodesk Fusion 360

Video From YouTube: Autodesk Design Studio




This insightful presentation by Ewen MacRury, Surfacing and Visualization Manager at Norton Motorcycles, delves into the innovative design process behind the new V4-powered Manx motorcycle. Emphasizing a fully digital workflow, the video showcases how Norton harnesses cutting-edge technology to create world-class motorcycles without the need for physical prototypes. Featuring real-time collaboration among global teams from the UK, Italy, and India, the session highlights the importance of digital engineering in modern motorcycle design. By drawing on 125 years of heritage, Norton exemplifies the future of motorcycle manufacturing where virtual worlds influence real decisions, leading to groundbreaking advancements in the industry.

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